Yuqi Zhang

For my public relations writing course, we had to create a collaboration between a company and an organization. The event that I created was Toyota cooperates with Greenpeace to launch a reality show series, in order to make people aware of the beauty of nature and the company’s dedication to protecting the environment. The reality show, named “A Bigger World” and sponsored by Toyota Motor corporation, invites a team of celebrities to drive Toyota vehicles along No.1 Highway in America. The video will be available on the YouTube channel once a week and all the people can make comments or twitter it by #Toyotatrip. At the end of the video, a donation notice by Greenpeace would pop up to ask for donations.